Starting and Running an Online Business for Dummies

UK

See below for USA and elsewhere

Christopher Morgan “Chris” (Liverpool, England) bought this book and was only slighlty hesitant about labelling himself a dummy. The book is, infact, not just for people with no experience, Chris has already created his own website before and was looking at a more general book that could tell him the legal and financial aspects of running an e-business, and this book did just that.

The book doesnt offer much in the way of programming for your website and merely gives you ideas on this front and advice on which programming suite to use. However, Chris found the book to be a brilliant source of the ‘important’ information. It tells you how to get your website registered with a host, sort through the legal stuff such as trademarking, set up a payment system and create a merchant account. Absolutely fantastic. This was just what Chris needed and having read the book skimming through it in a day he now feels confident that he could put his business online.

This is a cost effective must have for anybody thinking of setting up a business online or doing general research into what it would require to do so, whats more its right up to date and the websites the book refers you to are very useful and often essential for creating your website. Definitely not for dummies as if your smart enough to buy this book you’ll be well on your way.

USA & Global

Starting an Online Business All-in-One Desk Reference For Dummies
Keith Wildman has bought and sold stuff online for years but still found that this book had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
Keith has paid much more for courses and books from so called marketing experts that didn’t have near as much information.

So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.

The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book… you just keep finding good advice to tweak and improve your online business.

From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it’s hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.

It doesn’t matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.